PRACTICE

Seoul, South Korea

PRACTICE is a Seoul-based multidisciplinary studio founded in 2020 by Sisan Lee and Seohu Ahn. The studio works across architecture, interior design, exhibition design, art direction, installations, furniture, objects, and material experimentation. Sisan Lee studied furniture design and began sharing work online before being invited by curatorial platform Meeseek to realize one of his designs in physical form. Seohu Ahn developed a gallery setting focused on building a creative community for artists, which became the space where the two founders met. Recognizing complementary skills and a shared vision, they established PRACTICE as a collaborative studio. Key projects include the Hatchingroom Flagship Store in Seongsu, Obscura Pop-Up Store, Curtain of Cloud Pavilion, and Café Bon9. PRACTICE was named one of ArchDaily's 2024 Best New Practices and won the 2023 DDP Design Launching Fair Best Design Award. Work has been published in ArchDaily, Hypebeast, Yinjispace, Vogue Japan, and Superfuture.