22RE converted 7,000 square feet of a vaulted 1950s factory in Culver City's Hayden Tract into offices for Ceremony of Roses, the artist merchandising and brand services arm of Sony Music. Working with creative director Madeline Denley of Never Far Studios, the studio organized the space into 4 executive offices, 6 communal desks, a showroom, a conference room, a huddle room, and a listening room, each with a distinct material character suited to its function.
The entry sequence sets the tone. A white oak welcome counter and custom bench sit on concrete floors, establishing the natural-and-industrial contrast that runs throughout the space. A Lampampe lamp by Ingo Maurer and floral arrangements accompany the front desk. The first room encountered is the huddle room, conceived as a 1970s sunken living room: wall-to-wall carpeting, low wraparound pale green mohair sofa modules, and stainless steel-paneled walls. A custom aluminum coffee table by 22RE, inspired by Oscar Niemeyer, sits beneath a vintage Isamu Noguchi Akari pendant. The material mix of blues, grays, and greens gives the room a deliberate residential density.
The central communal workspace occupies the lofted main volume of the factory, lit by skylights between exposed timber rafters. Custom aluminum desks and Eames Management chairs sit on raw concrete. Surrounding millwork in oak and walnut, informed by French and Italian modernism, provides open and closed storage. A dark-stained white oak structure anchors the space and houses both the conference room and listening room. The conference room centers on a 6-seat burl wood table with Pierre Jeanneret chairs and maple burl-paneled walls. The listening room is all chocolate brown: dark carpet, walnut paneling, a custom velvet U-shaped sofa, and angled ceilings calibrated to optimize sound for vinyl playback.
The kitchen runs in light-stained white oak and titanium travertine, with a built-in coffee bar and a matte aluminum dining table and chairs designed by 22RE, upholstered in blue pony hair from a local LA leather artisan. A vibrant blue bathroom tiled floor-to-ceiling in Japanese ceramic provides the sharpest tonal contrast in the building.
